Type a word or two about your idea. Get hundreds of name ideas, then check which domains are free — instantly.
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You can change your shop name freely before your first sale. Afterwards Etsy allows a limited number of changes and each needs review. Treat the name as close to permanent from the moment you open, because your URL, reviews and any external links all follow it.
Because Etsy strips spaces, always read the joined string aloud before committing. Word boundaries disappear and create readings you did not intend — a well-known category of accident that has embarrassed plenty of businesses. Show it to someone else as one continuous string and ask what they see.
Etsy search weighs your shop name far less than your listing titles and tags. Stuffing a craft into the name — SarahsHandmadeSoyCandlesUK — buys you very little in ranking and costs you a great deal in memorability.
A short, distinctive name that people can remember and search for directly is worth more, especially if you ever sell off Etsy as well. Save the keywords for the listings, where they actually do work.
Etsy operates a takedown process and acts on rights-holder complaints quickly. Shops have lost names, and occasionally whole accounts, over a name that resembled an existing brand. Check the trade mark register for your product class before you open — not after your first hundred sales.
If you might ever sell outside Etsy, check the matching domain at the same time. Discovering the web address is unavailable two years in is a needless annoyance.
Freely before your first sale. After that Etsy permits a limited number of changes and each is reviewed, so treat it as near-permanent once you open.
No. Names are 4 to 20 characters, letters and numbers only. Use capitals to separate words instead.
Usually not. Etsy's search weighs listing titles and tags far more heavily, and a keyword-stuffed name costs you memorability for very little ranking benefit.
Yes, if it infringes a trade mark. Etsy acts on rights-holder complaints, so check the register for your product class before opening.