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Most restaurant names are first encountered by ear — a recommendation, a booking call, a taxi driver being told where to go. If someone cannot spell it after hearing it once, you lose bookings you never know about.
Test every shortlisted name by saying it to someone who has not seen it written down and asking them to spell it. Names that fail this are the ones you spend the next decade correcting.
Naming after your street or district gives instant local identity and helps people find you. It also means a second site has to be called something else, and you cannot take the brand with you if you move. Worth a moment’s thought if you might ever open a second.
Check the local competition before the trade mark register. A legally clear name that is one letter off a popular pub two streets away will cause you daily problems the law does not care about.
Anything requiring an apostrophe in the domain. Anything using an accented character. Anything that sounds like an existing chain. And anything so of-the-moment that it will read as dated in five years — restaurants outlive naming fashions.
One that people can spell after hearing it once, that fits on a sign, and that is not tied to a single dish or a location you might outgrow.
It gives strong local identity, but it ties the brand to that site. Consider it only if you are unlikely to move or open a second location.
Google Maps for similar names nearby, the trade mark register in class 43, social handles, and the domain — in that order.
Not necessarily. Menus change, and a name built around one dish becomes a constraint when that dish stops selling.